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Just how Robyn Exton expanded common lesbian matchmaking software the lady

Just how Robyn Exton expanded common lesbian matchmaking software the lady

Whenever Robyn Exton initial launched the girl online dating and social media software for lesbians and bisexual people, deficiencies in earnings for advertising intended she’d choose clubs armed with bottles of spirits.

”In the early period I would choose clubs with a container of sambuca in one hand, and tequila for the various other, and promote ladies to down load the software in substitution for a shot,” says the 29-year-old.

Next at UK lesbian, homosexual, bisexual and transgender (LGBT) celebrations Manchester and Brighton pleasure, she focused female by waiting outside the transportable toilets handing out toilet tissue with flyers encouraging the app.

It was back in 2013, and Ms Exton’s low-cost, but innovative, approach to marketing quickly saw user figures increase gradually, subsequently furthermore gaining traction because of good word of mouth.